Valarie zeithaml biography
Valarie zeithaml biography pdf!
Valarie Zeithaml
Marketing professor
Valarie A. Zeithaml is a marketing professor and author.
Valarie zeithaml biography
She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithaml is an expert in the area of services marketing and service quality.[1]
Early life and education
Zeithaml earned her Bachelor of Arts degree from Gettysburg College before pursuing further education at the University of Maryland, where she obtained both her Master of Business Administration (MBA) and Doctor of Philosophy (PhD) degrees.[2]
Career
In the s, Zeithaml and her co-authors developed SERVQUAL, a multidimensional scale of perceived service quality.
She was named a Thomson Reuters Highly Cited Researcher in the report on “The World’s Most Influential Scientific Minds.”[3]
Zeithaml held positions at the University of North Carolina’s Kenan-Flagler Business School, including Associate